Why on page SEO is important?

 On-Page SEO

On-page SEO optimizes web pages to increase a website's search engine rankings and generate organic traffic.

On-page SEO comprises improving your headlines, HTML elements (title, meta tag, and header), and pictures, in addition to posting relatable, high-quality content. It also entails confirming that your website has a high level of competence, authority, and trustworthiness. 

It is web page content optimization for search engines and end consumers. Optimizing title tags, content, internal links and URLs are all examples of on-page SEO techniques.

Why On-Page SEO is Important?

It's important to optimize your website's on-page SEO since it helps search engines understand the site and its content and check whether it is relevant to a searcher's inquiry.

more and more complex search engines emphasize relevancy and exposition in search engine results pages.

You need to take your on-page SEO strategy seriously if you want search engines to reward you with page-one visibility. And a lot has changed over the last two decades. Although Google still looks at keywords in your content, keyword stuffing stopped working long ago because it ruins the user experience.

As the Google search algorithm gets more sophisticated, user-focused on-page SEO factors will be more important. When done properly, on-site SEO enables search engines to understand your content in order to rank the most relevant URLs for specific queries. And users will appreciate the organization and clarity that on-page optimization delivers.

Start optimizing your content with the focus keyword of your post.

ON-page include:- 

1 URL - Add focus keyword in your URL. Your URL shouldn't be too long but short, which benefits easy crawlability. Try to avoid category breadcrumb in the URL of blog posts.

2. Title - Always use the title case writing pattern and avoid ALL CAPS writing. However, do write catchy titles with focus keywords in them.

Try to focus on the long-tail keyword, which helps to rank easier than generic keywords.

The title shouldn't be too lengthy; 3-8 words and 65-67 characters are suggested as good to go.

3. Article - Start your article with the focus keyword and write at least more than 1000 words of an article in informational (e.g., blog ) posts. More relevant the information, the more the value of content in terms of google.

Try to optimize your content with bold, italic, listings, pointers, images, etc., to make crawling easier in Google.

4. Meta Description - You can optimize meta-description by adding focus keywords to it.

It is essential to optimize E-commerce website pages with meta-description for improved ranking.

There should be only one H1 tag on your single webpage.

You can have multiple H2 tags (Subheading) in your content if required.

H3 Tags( sub-sub heading)

These tags help your content to look more clean and readable for users and google too.

• Image Optimization

Always remember while publishing an image in your content, it should be compressed. If the picture is taking more space, your page speed would eventually affect up to.

Try to compress and post for better ranking and better user experience, if the page loads slowly eventually it will increase bounce rates.

• Content Updation

Continually update your old published content on your website, which helps Google increase the crawlability of that web page.

If someones are searching for content on a search engine, google might show up your updated content because google tries to serve their users with freshly updated content.

• Google Search Console

A free tool by google. Registering your website under Google Search Console helps to level up your website's indexing in google.

Provide you proper keyword chart in which you can add or remove the relevant and irrelevant keywords.

• Sitemaps

Submit your website's posts, pages, and tags through the Google Search Console tool.

Sitemaps showcase your website gateway and provide it to google. They help to understand the linking of pages and posts in an effective way.

• Internal Linking

If your website is properly interlinked to its pages and posts with relevant content, then your ranking could be boosted in google.

Google will see more open doors in your content and will be getting more impressions.

• Enable Gzip, CDN, and Caching

Gzip- helps to compress your content size and increase the page loading speed.

CDN ( Content Delivery Network)- Helps to make your website speed faster in different geographical areas of the world.

Caching- Enabled helps to remove cached data from your website, which allows pages to load faster.

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