why technical seo is important for digital marketing?

 Why is Technical SEO Important For Digital Marketing?

Technical SEO

 Technical SEO is a very crucial part of the Digital Marketing Training course. It is the process of optimizing the architecture of a website to enable the search engines to crawl and index it properly. Technical SEO doesn't deal directly with the content of the site but its setup and elements like XML sitemaps, canonical tag, page speed, structured data, URL structure, navigation, robots.txt, and so on.

Without proper technical SEO search engines cannot access or your website at all. 

About Technical SEO elements

Technical SEO is one of those topics that generally many people don't really understand. It may sound silly but many people failed to understand the importance of Technical SEO. Technical SEO is the backend of search engines like yahoo, bing, Google.

A website cannot be supposed to behave well on search engine results pages even if you may create amazing content and make a qualified link network, and did amazing on-page SEO Google will not keep your website on top if it takes too longer than expected or has too many pages with errors. SEO mainly refers to the use of search engine optimization to convert search engine users to customers. In the procedure of producing organic traffic for your website, you need to consider the importance of Technical SEO. It means that if you have fabulous content, a top-notch design, and a great social media presence, without having a well-planned Technical SEO, You won't have the success you deserve.

If you are making a website, but not doing anything about your technical SEO optimization, then you are in for a rough ride. So make sure you do this first.

Technical SEO is crucial for the crawling and indexing phase of your site. with this, you can help search engines access, crawl, interpret and index your website in Google without any problem.


Basically, it tells Google your website infrastructure. so you must have gotten an idea that why Technical SEO is important.

Like if you have a website then you must follow all the practices mentioned below of technical SEO...

  • Specification of a preferred domain
  • optimization of Robot.txt
  • URL structure optimization
  • Navigation and site structure
  • Canonical URL's
  • Website speed
  • Mobile-friendliness
  • Pagination and multilingual websites 
  • Register your site with google search console
  • use google analytics
The essential parts of a Technical SEO are:

  1. Site structure:- Accurate site structure is the centerpiece of XML sitemaps and breadcrumbs that guides search engine crawlers to index your pages.
Better site architectures have a few basic features:-
a) Sitemap- A sitemap is basically a directory. which have a list of all pages of your website have. that when crawlers came he can easily navigate one page to another.

b) robots.txt- 

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